Specifically, analyst Lee Ki Hoon said that extending the contract with BLACKPINK’s intellectual property rights is extremely important, helping YG create the best environment for BABYMONSTER to develop in the following years.

Sharing the same opinion as Lee Ki Hoon, analyst Lim Soo Jin believes that with BLACKPINK’s return, YG will be able to safely focus on investing in training artists. Not only does YG increase its stock price, it also benefits from BLACKPINK’s fans. Accordingly, many experts believe that fans of the four girls are likely to support YG’s “junior” groups, including BABYMONSTER thanks to the “spillover effect”.

At the present time, BABYMONSTER is facing many controversies after their debut with the song BATTER UP. Despite being the K-Pop group whose MV reached 50 million views the fastest on YouTube, the group’s digital music situation is not at all positive. In addition, the fact that YG has not yet planned to promote the group also makes fans worried.