Member Rosé of the girl group Blackpink, is making an incredible mark in the luxury fashion industry. Her role as an ambassador for luxury brands has given Rosé many opportunities for global collaboration and affirming her influence.
In the K-pop industry, ambassadorship for luxury brands is not merely a business deal but also a way to demonstrate the artist’s popularity and appeal. As an ambassador, Rosé has demonstrated her excellent marketing abilities and international appeal.
Rosé (Blackpink) was born in 1997
In today’s fashion market, Korea and Asia in general are the markets that high-end fashion brands want to conquer. This has created many opportunities for Korean stars to become ambassadors of luxury brands. However, the level of development and compensation vary depending on the level of popularity and suitability for each artist’s product.
In the list of Blackpink members, Rosé is the member chosen to represent the most global campaigns. She has participated in up to 30 advertising campaigns for different luxury brands. This makes her the Korean artist with the most global campaigns in history.
Rosé has become the representative face of leading brands in the fields of fashion and beauty
Rosé has become the representative face of leading brands in the fields of fashion and beauty. She has represented global campaigns for Saint Laurent (YSL), Tiffany & Co., Sulwhasoo and Rimowa. These are famous brands and known worldwide.
Under Rosé’s direction, Blackpink has become a fashion icon and brought great success in promoting luxury brands. Each group member also had the opportunity to represent a leading brand such as Jennie with Chanel, Jisoo with Dior and Lisa with Celine.
Rosé’s YSL promotional poster in Kuala Lumpur, Malaysia
Rosé’s activities do not stop at being an ambassador for brands but also participate in other activities such as appearing on magazine covers, sitting in the front row at fashion shows and attending fashion shows. Important events for brands. This proves Rosé’s influence and interest in the fashion industry.
With impressive achievements in the field of luxury fashion in just 4 years, Rosé has become an international fashion icon and left a deep impression in the hearts of the audience. She is not only a talented singer but also an admirable style icon. The success of Rosé and Blackpink not only brings pride to Korean fans but also affirms Kpop’s position in the international arena.
Rosé was appointed global ambassador by Tiffany & Co
Advertising poster of high-end suitcase brand Rimowa