This company will focus on supporting Jennie (BLACKPINK) to develop her personal career.
On December 23, Jennie (BLACKPINK) officially introduced the company she founded called ODDATELIER. This company was established in November 2023 and will focus on supporting Jennie in developing her personal career. Besides, the female idol still maintains group activities with BLACKPINK according to the contract signed with YG Entertainment.
In fact, rumors of Jennie establishing her own company have appeared since November. At that time, the female idol born in 1996 filed a trademark application under the name “Jennie Ruby Jane” for 10 separate categories – from food and beverages to jewelry and luxury goods.
Jennie founded her own company…
… named ODDATELIER to develop personal career
Right after Jennie announced her own company, a large number of global fans flocked to ODDATELIER’s website, causing the site to overload and crash. Right after revealing the new company, the female idol made her first move. She will send fans a Christmas music cover on YouTube tonight (December 23).
ODDATELIER’s website crashed because there were too many visitors
Right after having a “new home”, Jennie had her first music product
Source: Instagram