Jennie shared about the new company after not renewing her personal contract with YG.

On January 2,  Jennie  became the first guest on senior Lee Hyori’s talk show Lee Hyori’s Red Carpet. Here, both female artists shared about Jennie’s music and upcoming plans.

Regarding the new company ODD ATELIER, Jennie for the first time shared more specifically about the reason for deciding to establish it. Specifically, she said: “To be honest, some staff have worked with me for a long time and I think I want to do something freely in all activities. Therefore, I named the company ODD ATELIER, meaning that I will do well even though the path I take is a bit strange and different from others.”

Jennie said the reason she founded her own company was because she wanted freedom in all activities

Lee Hyori congratulated Jennie for no longer having to deal with the constraints of her management company. But she also shared that stepping out of the familiar “home” also requires a lot of courage.

Opening up to her seniors, Jennie shared: “Actually, our group activities will continue with the company that I have worked with for 7 years, but I carefully decided to establish a company because I wanted to be independent.” freely and comfortably carry out their personal activities.

I learned a lot of things and because this is the company I have been with since my trainee years, I especially learned a lot there. But in the past few years I’ve asked myself ‘Are you someone who can do things on your own?’. So I decided to muster up the courage to try it.”

Jennie shared her thoughts about not renewing her personal contract with YG in a talk show with senior Lee Hyori

Notably, Lee Hyori asked Jennie about developing other artists in the new company. The BLACKPINK member affirmed: “I’ve never really dreamed of things like that. It was fun starting this company and imagining things like this. But first I will try to take good care of the artist named Jennie and maybe good events will happen in the future.”

Continuing, Lee Hyori humorously shared that her contract with Antenna Entertainment would end in February and expressed her desire to join her junior company. Immediately, Jennie did not hesitate to tell her seniors: “Please contact me.”

Also during the talk show, Jennie revealed her desire to release a full album in 2024: “My dream is to release my first full solo album this year to the world. I hope Jennie can return with good music this year.”

Jennie said she wanted to release a full album to the world and was ready to “recruit” senior Lee Hyori to the company.