The attraction of the 'unusual' footwear trend: Lisa BLACKPINK, Hailey Bieber actively promote it

Crocs shoes , slingbacks, and pig shoes were once “estranged” from young people by fashion followers because they were labeled as lacking aesthetics and looking very ugly. However, in the past few fashion seasons, big brands have actively promoted designs that were once considered ugly.

Crocs are a prime example. The brand that has been “labeled” as ugly for a long time has collaborated with big names in the fashion industry, creating hole-in-the-wall sandals that couldn’t be more unique.

Crocs combined with Balenciaga.

Crocs combined with MSCHF.

Transparent plastic sandals are promoted by Lisa BLACKPINK during her travels.

Experts evaluate the popularity of this series of shoes for many reasons. Sharing with The Finery Report (TFR), fashion stylist Vanya Harahap said that unique shoe designs are popular because today’s youth want to receive attention on social networks. For that reason, strange-looking designs become media “tricks”, helping to create a topic of discussion for the brand.

Actress and model Sarah Snyder poses with giant red boots, inspiring Gen Z to remember the main character of the cartoon Astro Boy.

On the other hand, many experts also believe that this is an effort from luxury fashion brands to change inherent prejudices.

Sharing with the Washington Post , Demna Gvasalia, creative director of Balenciaga , said that he discovered an interesting intersection between luxury fashion and “ugly” shoes. From there, he wanted to expand the definition of luxury by transforming seemingly ordinary items.

Unique designs entered a period of prosperity thanks to the mentality of challenging aesthetic standards. The concepts of beauty and ugliness in fashion are gradually becoming more open and diverse, especially among the Gen Z target group. They want to express their unique personal ego through impressive designs, new.

Hailey Bieber is nostalgic with The Row brand’s slingback sandals.

The fashion-loving public is no longer looking for flawless, perfect designs. They prioritize personal experience and convenience instead of trying to be perfect. For that reason, many customers choose comfortable designs with toe straps and boots instead of trying to squeeze their feet into trendy high heels