Hailey Bieber is the new face of Jimmy Choo‘s autumn winter shoe, handbag and sunglᴀsses campaign sH๏τ for 2021 by Fashion PH๏τographer Pierre-Ange Carlotti. Campaign was sH๏τ with Creative Direction from label’s Creative Director Sandra Choi. In charge of the art direction was Ben Kelway studio.

“Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, Sєxy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand.  I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.” shares Sandra Choi the Creative Director of Jimmy Choo