Angelina Jolie launched the Atelier Jolie brand including a boutique, creative space and costume design for customers and brands.
In an interview with WSJ Magazine on the occasion of the launch of Atelier Jolie on December 5, the star said that the company is different from famous fashion brands today: Creating a committee to help brands access supplies and processes manufacture.
The store sells Atelier Jolie apparel and brands in the sustainable fashion space (a development direction that helps minimize environmental impact). Customers can also repair their clothes or create new clothes from inventory fabric. “Can we avoid causing harm to the Earth and garment workers? Can I go somewhere, enjoy designing clothes and wear them without hurting anyone and be kind to others?” everyone?”, the star said about Atelier Jolie’s purpose.
Angelina Jolie wears a blazer from the brand. Photo: WSJ Magazine
In addition to a traditional retail location, the space also includes an Eat Offbeat cafe run by refugee and immigrant chefs. Atelier Jolie also has a showroom where educational events on sewing techniques such as silk-screen printing and embroidery are held. In the future, Jolie hopes to present topics related to sustainability and art here.
The brand is headquartered in NoHo, New York, over 600,000 square meters, formerly the home of artist Jean-Michel Basquiat. According to an advertisement, this place rents for 60,000 USD per month with a minimum 10-year contract. However, Jolie’s representative said a cheaper and shorter-term agreement had been reached. Jolie plans to lose money in the long run but remains satisfied: “If in the end, I can make what I think are improvements and achieve balance, that will be a great success.”
Atelier Jolie promotional photo shoot video directed by Pax Thien. Video: Vogue
Also in the interview, the star talked more about her personal life, not having many friends but always relying on her children: “They are the closest people and my best friends. The strength of the whole family is each person.” “We’re all different. We’re still healing.” She added that she does not socialize with many people and is not currently dating anyone. The six women Jolie is close to are mostly refugees, coming from war backgrounds.
According to Vogue, Pax Thien and Zahara participated and supported their mother in building the company a lot. Pax Thien researched designs to decorate the office, Jolie and Zahara found locations.
Stars at the launch ceremony of “Maleficent: Mistress of Evil” in 2019. Photo: Reuters
Angelina Jolie, 48 years old, was born into an artistic family. She made her screen debut with her father, Jon Voight, in the film Lookin’ to Get Out (1982) and made her acting debut in 1993 with Cyborg. The star has won three Golden Globe awards and an Oscar.
Joile went through three marriages. In 2014, she married Brad Pitt and broke up three years later. After breaking up with the actor, Jolie kept sole custody of her six children, reducing her work to spend more time with them. The star and her children have a close relationship, often going out, walking around, and attending public events. Angelina Jolie has three adopted children – Maddox, 22, Pax Thien, 19, Zahara, 18 – and three biological children – Shiloh, 17, Knox and Vivienne, 15
