- Taylor Swift’s sell-out Eras tour caused a mini economic boom in cities where the star played
- The five time Grammy award winner said her success is evidence ‘female ideas are becoming more lucrative’
- The tour made up ‘a three-part summer of feminine extravaganza’ along with Beyoncé’s Renaissance tour and the Barbie movie, according to Swift
Taylor Swift‘s $1 billion Eras tour and movie are challenging the patriarchy by reshaping the male-dominated economy, according to the artist.
The Cruel Summer hitmaker said her massive success – thanks to her largely female audience – will lead to more women-made art.
Experts have already identified the impact of ‘Swiftonomics’ on the economy, wiht a massive boom seen in towns where the star has played.
Swift pointed to the popularity of her shows, the Barbie movie and Beyoncé’s Renaissance tour this summer as evidence of a shift in what is commercially successful, and suggested this could help tip the power balance.
Taylor Swift said her $1 billion Eras tour and concert movie are reshaping the male dominated economy
The five time Grammy award winner said her success is evidence ‘female ideas are becoming more lucrative’
‘What has existed since the dawn of time? A patriarchal society,’ she told Time magazine.
‘What fuels a patriarchal society? Money, flow of revenue, the economy. So actually, if we’re going to look at this in the most cynical way possible, feminine ideas becoming lucrative means that more female art will get made. It’s extremely heartening.’
Swift shared an anecdote about how she was able to fuel her creativity thanks to country star Kenny Chesney after he gave her a check with ‘more money than I have ever seen’.
The then 17-year-old rising star was due to perform with the country icon on his tour, but had to pull out as he was being sponsored by a beer company and she was a minor.
She explained how Chesney’s generosity meant she was able to ‘fuel her dreams’, an act which has now turned her into one of the most successful acts of the 21st century.
‘It was for more money than I’d ever seen in my life,’ she said. ‘I was able to pay my band bonuses. I was able to pay for my tour buses. I was able to fuel my dreams.’
Swift made the comments as part of an interview after topping Time’s Person of the Year.
The pop star said her success while catering to a largely female audience is evidence of a challenge to the patriarchy
Her sellout Eras tour led to mini economic booms in the cities where she visited and has led to world leaders begging her to play their countries
She became only the sixth woman to win the title as an individual since 1927.
Her success comes despite the fact women have been taught things they stereotypically gravitate towards such as, ‘Girlhood, feelings, love, breakups, analyzing those feelings, talking about them nonstop, glitter, sequins’ are traditionally ‘more frivolous’ than masculine pursuits, according to the star.
But Swift’s tour, which she said was part of ‘a three-part summer of feminine extravaganza’ along with Greta Gerwig’s Barbie and Beyoncé, challenges this idea.
The average Eras Tour attendee spent around $1,300 on tickets, travel and accommodation for her shows, according to estimates.
And when the US leg of her tour kicked off in Glendale, Arizona, businesses saw a bigger boom in revenue than when the 2023 Super Bowl came to town.
Nearly 2.4 million tickets were snapped up on the first day of pre-sale for the Eras tour, the most amount sold in a single day.
When mainstream sales opened Ticketmaster crashed under the record breaking demand, with the debacle leading to a Senate hearing over the company’s potential monopoly on the industry.
Swift recalled how country star Kenny Chesney helped ‘fuel her dreams’ by cutting her check after she was forced to drop out of his shows as a support act. The then 17-year-old was given more ‘money than I had ever seen’ which she put towards touring costs
And for so-called Swifties who missed out first time, resale tickers sold for paid as much as $42,000.
Fans also spent around $200 on merchandise and outfits to wear to the shows, contributing to the economic boom.
World leaders begged the five-time Grammy winner to stop in their country after learning of the boost to the economy.
Her stratospheric rise has filtered into almost every aspect of pop culture and even academia, with at least 10 college classes devoted to her – including one at Harvard.