After 4 years of contact with luxury brands,  Lisa (Blackpink) shows her strong influence and unique, difficult-to-mix fashion style.

Debuting in 2016, Lisa and Blackpink quickly became the faces of many brands.

The big turning point in Lisa’s fashion journey was when Hedi Slimane – Creative Director of Celine chose her as the company’s muse in 2019.

With Celine pushing magazine covers, sponsoring outfits, and promoting her name, Lisa entered the fashion industry and immediately became a phenomenon. In 2019, Lisa was the only Asian star to enter the Top 10 Fashion Icons of the year voted by Vogue magazine.

After more than a year, Lisa officially became Celine’s first global ambassador. Before that, Celine had never had the title of “house ambassador”. The highest role this fashion house gives to an individual is muse.

Also in 2022, the female rapper was consecutively chosen as an ambassador for many global brands.

In October 2020, Lisa brought home a lucrative contract when she was chosen to be the global ambassador for MAC cosmetics. As soon as she came into contact with MAC, Lisa received many privileges.

In August 2020, jewelry brand Bvlgari announced Lisa as its ambassador in Korea. By December, the female idol was upgraded to global ambassador.

As a global star, “muse” Lisa is favored and cared for by luxury brands. Photo: Vogue

In 2022, within the framework of Paris Fashion Week, Lisa ranked 1st in the ranking of the most influential people based on the EMV index.

EMV is a value that shows the media influence and commercial impact of fashion stars. The larger this number is, the more widespread the advertising effect that star creates. According to Allkpop, this is an important index in the fashion industry.

Accordingly, Lisa topped the chart with a total EMV of 29 million USD under the Celine brand.

As for Celine, the French fashion house also gave Lisa special treatment. Lisa is always provided with a private car and a strong security team when attending the show. The front row position is always reserved for the youngest member of Blackpink.

Celine even created a media fever when preparing a private jet to fly Lisa from Korea to France to attend the event.

Most recently, Lisa participated in the show introducing Celine’s Fall-Winter 2023 – 2024 collection in Paris, France as a global ambassador.

On the social network Twitter, the keywords LALISA AT CELINE LEPALACE and the hashtag #LISAxCelineWinter23 reached more than 1 million posts, leading the global trend.

Thanks to that, she contributed to increasing Celine’s EMV level by 955% as the brand’s global ambassador.

According to South China Morning Post, under the leadership of Hedi Slimane, the French fashion house improved past trends to become more impressive. This is also very suitable for Lisa’s personality – a female rapper with unique performance ability and control of the stage.

Vogue magazine said that in Blackpink, Lisa is the most influential member in the fashion industry. “It’s not a one-time thing. Thai K-Pop stars always create explosive reactions when attending any event,” the magazine praised the female rapper.

Lisa is increasingly asserting her position as Asia’s top IT girl, and is also a K-pop star with a position on the world fashion map. Photo: Harper’s Bazaar