After confirming the establishment of her own company to manage solo activities, Jennie surprised netizens with her busy work schedule. Many people believe that YG Entertainment has held back rapper BlackPink for the past 7 years.
At the end of 2023, YG Entertainment confirmed that BlackPink members only renewed their contracts with the company as a group, without reaching an individual activity agreement. Previously, Jennie confirmed the establishment of her own management company called ODDATELIER to support her work as a solo artist from 2024.
Even though the new year has just begun, Jennie surprised fans with her busy schedule. First, a new photo set of the beauty born in 1996 for Hera and Coco Chanel was released.
Jennie actively works solo after leaving YG.
Next, the beauty announced her participation in the variety show Apartment 404 . In the trailer released on January 2, netizens saw the image of a flexible, youthful Jennie alongside other celebrities.
Not stopping there, on the same day, Korean media reported that Jennie would be the first guest of Lee Hyori’s new music talk show, called Lee Hyori’s Red Carpet . The program is expected to launch on January 5. Not long after the announcement was made, paparazzi spotted singer Solo entering the KBS building, marking the first time she appeared on a program of this national television station that was not a music event. .
Jennie’s busyness caused a stir in the online community. Online forums are filled with comments on the topic of YG Entertainment stifling idol growth.
Netizens wrote: “This is why YG has problems. Why is she suddenly working so much as if the rent is about to increase?”, “YG is holding Jennie down so much that Blinks think she doesn’t want to appear on entertainment shows”, “New attention seeing Jennie continuously appearing on variety shows, more campaigns and advertisements after leaving YG”, “Jennie signed up for all shows and campaigns after establishing her own company, proving that YG holds How much has she been restrained over the years? I’m so happy that she is finally free”, “She was originally the least seen idol on variety shows and now confirmed to participate in two shows at the same time on the first working day of the year. This shows that leaving YG is a liberation”, “Jennie finally escaped the dungeon after leaving YG”…
The news that Jennie participated in Lee Hyori’s show made netizens think that YG has been holding back the female idol in the past time.
Previously, YG was famous as the “laziest” entertainment company in Kpop because it often “soaked” its artists. While the Korean music market is always vibrant, new faces constantly appear, YG stars occasionally release new products that make the audience dissatisfied.
In 2022-2023, BlackPink raises its position in the international market with the album Born Pink and a world tour. However, for fans, they had to wait patiently for 2 years. Especially in 2021, the group does not have any new songs.
In the first 7 years since their debut, BlackPink only participated in a few variety shows such as Weekly Idol, Running Man, Knowing Brothers or Idol room …
Similarly, in August 2023, the AKMU duo had a product re-released after two years of absence.
Some other cases disappeared even longer, typically Lee Hi. During her time under YG, she did not have any activities for three years 2013-2016. Katie Kim caused a stir when she decided to leave the company in 2018 after 3 years with her. The reason the Kpop Star 4 champion gave was that the company did not release or appear in any music products during that time.
