Jennifer Lopez may be enjoying her 53rd birthday celebration in Paris with her new husband Ben Affleck.

But that has not stopped her JLo Beauty marketing team from filling up the singer’s Instagram in box.

The siren was seen in a semi sheer white swimsuit as she pushed her new body product, a $65 booty balm.

More Jenny: Jennifer Lopez was seen in a semi sheer white swimsuit as she pushed her new body product, a $65 booty balm

‘All the power and science behind JLo Beauty now for body,’ said the star in her caption.

The site added: ‘We’ve taken skincare beyond the face by developing CLINICALLY TESTED bodycare that’s intentional, targeted and delivers real results.

‘We stand behind the strength of confidence and the strength of our claims. This is seriously sexy science at any age.’

The day before she was seen completely nude in an image,

While promoting JLo Beauty’s latest product, the global superstar  posed completely nude with and flashed flashed major sideboob while revealing her incredibly toned figure to the world.

‘We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!’ she captioned the footage.

In the buff: The siren stripped down to just her birthday suit as she celebrated turning 53 by sharing a sexy video of herself completely nude with her 219 million followers

She continued: ‘Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm. Head over to JLoBeauty.com to shop the video for some seriously sexy science for your best assets! #JLoBeauty.’

Later, in the recording, she slipped into a little black monokini as she rubbed lotion on her legs and gave her best smoldering supermodel stare at the camera.

‘The power of JLo Beauty, now for buy,’ she said with a smile in her latest post, which has earned more than 275,000 likes in less than an hour.

Sizzling: While promoting JLo Beauty’s latest product, a $65 booty balm, the global superstar posed completely nude with and flashed flashed major sideboob while revealing her incredibly toned figure to the world

‘We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!’ she captioned the footage

On Thursday, the mom-of-two first teased that ‘something’ new was coming to her beauty brand after steadily rolling out products throughout this year, including a cleanser, serum, moisturizer and and complexion booster.

The next day she confirmed it was a body product: ‘Your body is one-of-a-kind, exquisite and uniquely yours — it’s time to treat it that way. It’s official! #JLoBody by @JLoBeauty is coming on 7/24! A clinically backed line of high-performance skincare for the body, JLo Body delivers visible results and limitless confidence.’

This comes a week after the Marry Me actress tied the knot with on-again love Ben Affleck in Las Vegas.

Natural beauty: J. Lo – who rekindled a relationship with Ben back in 2021 after a break of almost 20 years – previously explained that her new husband prefers it when she has “nothing on” and ditches the make-up in favor of a more natural look

Flaunting it all: She continued: ‘Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm. Head over to JLoBeauty.com to shop the video for some seriously sexy science for your best assets! #JLoBeauty’

Striking: Later, in the recording, she slipped into a little black monokini as she rubbed lotion on her legs and gave her best smoldering supermodel stare at the camera

Jennifer made her toned and tanned body the focus of the new clip which was posted on her JLo Beauty Instagram page.

The Bronx-born beauty was posing away in her barely-there monokini that flashed her tiny waistline, abs, sculpted arms and lean legs – a look she keeps in check with daily gym sessions.

Her very long highlighted hair was worn down and over her bare shoulders.

The caption was brief. ‘7.24. SOMETHING. IS. COMING. Get ready to #FlauntIt like @JLo,’ it said.

The tags were for camera man and director Jason Bergh who worked with Jenny From The Block on her documentary Halftime and her ads for DWS, and music by The Golden Filter.

Some followers noted in the caption that the new product was either body cream or body makeup.

It’s been a big year for Jenny. The Selena actress confirmed she and Ben said ‘I do’ on her newsletter On The JLo, where she shared details of their intimate wedding held at the Little White Wedding Chapel.

The newsletter was signed ‘Mrs. Jennifer Lynn Affleck’ and included candid selfies of the newlyweds and video of the couple preparing for their special day, including one of Ben getting ready inside the chapel’s bathroom and photos of J.Lo in her wedding dress.

‘We did it. Love is beautiful. Love is kind. And it turns out love is patient. Twenty years patient,’ she wrote in her post.

The performer revealed that they ‘flew to Vegas’ and ‘stood in line for a license with four other couples.’

She continued: ‘Behind us two men held hands and held each other. In front of us, a young couple who made the three hour drive from Victorville on their daughter’s second birthday—all of us wanting the same thing— for the world to recognize us as partners and to declare our love to the world through the ancient and nearly universal symbol of marriage.

‘We barely made it to the little white wedding chapel by midnight. They graciously stayed open late a few minutes, let us take pictures in a pink Cadillac convertible, evidently once used by the king himself (but if we wanted Elvis himself to show, that cost extra and he was in bed).

‘So with the best witnesses you could ever imagine, a dress from an old movie and a jacket from Ben’s closet, we read our own vows in the little chapel and gave one another the rings we’ll wear for the rest of our lives. They even had Bluetooth for a (short) march down the aisle. But in the end it was the best possible wedding we could have imagined. One we dreamed of long ago and one made real (in the eyes of the state, Las Vegas, a pink convertible and one another) at very, very long last.

‘When love is real, the only thing that matters in marriage is one another and the promise we make to love, care, understand, be patient, loving and good to one another. We had that. And so much more. Best night of our lives. Thank you to the Little White Wedding chapel for letting me use the break room to change while Ben changed in the men’s room.

‘They were right when they said, “all you need is love”. We are so grateful to have that in abundance, a new wonderful family of five amazing children and a life that we have never had more reason to look forward to. Stick around long enough and maybe you’ll find the best moment of your life in a drive through in Las Vegas at twelve thirty in the morning in the tunnel of love drive through, with your kids and the one you’ll spend forever with. Love is a great thing, maybe the best of things-and worth waiting for.’

The content included a video of Ben preparing for their nuptials inside the chapel’s pink bathroom.

‘And this was my wedding changing area!’ Ben, wearing a white suit, declared as he held the camera up to a scratched-up mirror.

The couple collectively known as ‘Bennifer’ obtained a marriage license in Clark County, Nevada on Saturday and exchanged vows in a ‘super small’ ceremony.

Jennifer will also be taking Affleck’s last name. The Clark County Recorder’s Office shows the pop star will be changing her name to ‘Jennifer Affleck.’ The marriage certificate, however, has yet to be filed.

Marriage officiants have 10 calendar days to submit the certificate to their office for filing, according to the Clark County Clerk’s Office.

A source close to the on/off couple – who previously dated between 2002-2004 – confirmed to the site: ‘They did, indeed, get hitched and the license is a signal they are now man and wife.’

Marry me, the real deal: This comes a week after the Marry Me actress tied the knot with on-again love Ben Affleck in Las Vegas

Newlywed bliss! The newsletter was signed ‘Mrs. Jennifer Lynn Affleck’ and included candid selfies of the newlyweds and video of the couple preparing for their special day