Lisa is the second member of BLACKPINK to establish her own company.

At exactly 2:00 pm on February 8, Lisa (BLACKPINK) caused an uproar in the online community when she officially announced the establishment of her own company called LLOUD.

Accordingly, Lisa will officially become the CEO with an introduction to LLOUD: “This is a platform for me to express my creative vision of music and entertainment. Let’s explore and accompany each other on an emotional journey, conquering new challenges and creating memorable experiences.”

Lisa transformed into a “general talent” with her own company called LLOUD

On the official website, LLOUD company said: “Our passion as an artist management company is to create experiences that transcend genres and connect generations. At our core lies constant innovation and a commitment to authenticity. We don’t just push boundaries; We’re redefining them, creating chart-topping and genre-defying music. Please join us in welcoming the beginning of the LLOUD era.”

LLOUD will be the company supporting Lisa’s personal activities after not renewing her personal contract with YG.

So, after Jennie and ODDATELIER company, Lisa officially becomes the second member of BLACKPINK to establish her own company.