This is not the first time Jennie “caused a fever” with Calvin Klein. In many previous promotional campaigns, Blackpink members also showed off their hot side. From 2021 until now, the relationship between Jennie and Calvin Klein has shown no signs of changing because the media value she brings to the brand is very significant (Photo: Calvin Klein).

In 2023, Jennie joined hands with Calvin Klein to launch a limited edition lingerie and casual wear collection, bearing her name. This collection was quickly sold out in many countries around the world. Accordingly, behind the scenes of shaking hands with Jennie, Calvin Klein earned 68 million USD (Photo: Calvin Klein).

Not only wearing 𝑠e𝑥y clothes when advertising lingerie, Jennie also appeared in W Korea magazine in Chanel designs with bold combinations. A lace shirt or a loose jacket is the highlight of these looks (Photo: W Korea).

Jennie currently has the leading good fashion resources in the Korean entertainment industry. She possesses her own charisma, no matter what she wears, it helps the item sell out and become a trend. Media indicators through each fashion week have proven that Jennie’s influence is not moderate (Photo: Jacquemus, X).

According to Viral Takes, each of Jennie’s posts on her personal Instagram page is valued at up to 2.8 billion won (more than 51.6 billion VND). Vogue magazine also commented that Jennie is one of the most influential stars in the fashion field (Photo: Calvin Klein).

Currently, Jennie is Chanel’s ambassador and appears in campaigns promoting fashion and high-end jewelry from the company. Besides, she also cooperates with many other brands such as Jacquemus, Calvin Klein, Hera, Gentle Monster, Tamburins, adidas… All campaigns with Jennie’s appearance have received media attention and many collections have been sold. very popular, even had to wait in long lines to buy (Photo: Tamburins, Jacquemus).