Amore Pacific's stock price jumped up by 6.67% following the announcement of the contract renewal between "Hera" and BLACKPINK's JENNIE for the 6th consecutive year

In a move to enhance its global footprint, AmorePacific‘s beauty brand, HERA, has excitedly renewed its contract with BLACKPINK’s Jennie as their Global Ambassador for the sixth year in a row. This decision aims to tap into the superstar’s vast popularity and influence, intending to spark further growth and stand out in the competitive beauty market.

Following this announcement, Amore Pacific’s stock price saw a jump of 6.67%. A representative from HERA expressed enthusiasm about the continued partnership with Jennie, stating, “JENNIE perfectly embodies the beauty philosophy and values that HERA stands for, making her the ideal partner to help us connect with customers worldwide. We’re thrilled to extend our relationship with her.” They further added, “Together with Jennie, we aim to promote the Seoul beauty philosophy that HERA champions. We’re planning a variety of brand activities to spread our message more broadly and resonate with even more people.”

Jennie has renewed her contract with HERA pic.twitter.com/RNJCxEegO8

— Viral Takes (@viraltakes) April 1, 2024

HERA announces they renewed a contract with #JENNIE as model. JENNIE now signed with HERA for 6 consecutive years!#BLACKPINK @BLACKPINK @oddatelier pic.twitter.com/yD22ydazX7

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) April 1, 2024

HERA anunciou que renovou o contrato com #JENNIE pelo 6° ano consecutivo.

“Jennie é a pessoa e parceira ideal para divulgar a filosofia e os valores de beleza da Hera para clientes em todo o mundo, e estamos felizes em continuar essa parceria.”https://t.co/zyaDh4hpdk pic.twitter.com/5V0e4tjP9i

— PORTAL BLACKPINK (@portalblackpink) March 31, 2024

Amore Pacific’s stock price surged by 6.67% in the wake of announcing #JENNIE‘s contract renewal among other updates.

Marking her sixth year as the face of the brand, Jennie’s influence continues to propel its market presence to new heights! pic.twitter.com/ctLU5ZwqYn

— BP Hall of Fame (@BPHallOfFame) April 1, 2024

#JENNIE singed a new contract with Hera as a model for her 6th consecutive year.

Amore Pacific’s stock price (Hera Company) jumped up to 6.67% with one of the related news being the renewal of Hera’s contract with JENNIE. pic.twitter.com/k1GoHlQby9

— 𖤐 (@GhoulPinks) April 1, 2024

Amore Pacific’s stock price (Hera Company) jumped up to 6.67% with one of the related news being the renewal of Hera’s contract with Jennie#JENNIE @oddatelier pic.twitter.com/0MTdwWb3Jn

— ᴱᴬᴿᵀᴴ ᴶᴱᴺᴺᴵᴱ (@Earth_Jennie) April 1, 2024

For other hand, HERA plans to accelerate their global business expansion with Jennie by introducing flagship products such as black cushion foundation, which has exceeded 100 million cumulative sales, silky stay custom match foundation with 125 color shades and sensual nude balm & gloss featuring clear colors and natural volume.

HERA’s collaboration with Jennie dates back to early 2019, marking six years of partnership characterized by successful promotional campaigns and brand representation. As HERA continues to evolve its brand identity and expand its global reach, the renewal of Jennie’s contract symbolizes a mutual commitment to excellence. The alliance between a prominent beauty label and a worldwide sensation such as Jennie underscores the influential impact of genuine relationships and mutual principles in beauty industry.