According to the Korean Intellectual Property Information Service (KIPRIS) website, Jisoo filed multiple trademark applications for BLISSOO across thirteen different categories. The move indicates the idol’s possible aspirations to venture into different industries with her brand, covering a wide range from fashion to cosmetics to entertainment.

| engdtj.kipris.or.kr

The applications were filed on February 22, 2024, under Jisoo’s real name, Kim Ji Soo. The different categories include the following:

Class 3: Cosmetics Class 9: Photography, film, media – technical Class 14: Jewelry, watches, precious metals Class 16: Printing, packaging, stationery Class 18: Leather, bags, luggage Class 25: Clothing, footwear, hats Class 26: Accessories (ribbons, decorative tapes, etc.) Class 28: Entertainment, gaming devices, sporting goods Class 35: Advertising, business management, and office management Class 38: Telecommunications Class 41: Education, training, entertainment, sports, and cultural activities Class 43: Restaurants, Catering Class 44: Medical, veterinary, agricultural, fishery, forestry

While these trademark applications definitely point at the company’s intention to dabble into different industries, it is likely that all these plans are at a pre-mature level and will be unraveled slowly as Jisoo finds her footing as a solo artist and entrepreneur.