Beyoncé and Blue Ivy consider fashion to be a family business.
Just months after her 12-year-old daughter carried the exact same “It” bag at the London premiere of the film “Renaissance,” the 42-year-old pop queen posted an asymmetrical Aupen Purpose Bag ($180) on Instagram.
The singer of “Halo” accessorized hers in line with her “Cowboy Carter” look, wearing it with a Stetson cowboy hat, Saint Laurent boots, Fleur Du Mal Vegan Leather Shorts ($225), and a Prada Bolo Tie ($550).
Beyoncé toted an asymmetrical Aupen Purpose bag in an Instagram video on Sunday.
Her 12-year-old daughter, Blue Ivy, carried the exact same “It” bag at the “Renaissance” film premiere in London.
Meanwhile, Blue Ivy put a dressy spin on the look for her red carpet appearance last fall, going glam in a silk Versace dress.
The tween’s emerged as a style star in her own right over the years, whether taking the stage at the Grammys, starring in Ivy Park campaigns or dancing up a storm during the “Renaissance” tour.
But you won’t need a famous mom like Béyonce to shop the buzzy bag, as it’s currently in stock on the Brooklyn-based brand’s website; a slightly larger version, the Purpose Deluxe ($260), is also available.
Beyoncé sported the bag in several snaps on her website and Instagram.
Selena Gomez owns multiple Aupen bags.
Lindsay Lohan matched her all-pink outfit to a pale pink Purpose bag in March.
The Carters are hardly the only famous folks obsessed with the Purpose; the in-demand design has also appeared on the arms of Hailey Bieber, Selena Gomez, Tracee Ellis Ross, Lindsay Lohan and Olivia Rodrigo (to name but a few).
Meanwhile, Taylor Swift’s carried the brand’s currently-sold-out Nirvana bag everywhere from Jack Antonoff’s wedding to date night with Travis Kelce.
“Influenced by art and architecture, we wanted to move away from the idea of perfection and embrace irregularity and to truly appreciate beauty with all its flaws,” the Aupen team, who prefer to remain anonymous, previously told Page Six Style of the label’s signature asymmetrical shapes.
