Ciara & Russell Wilson’s Cutest Family Moments

The football star also revealed that the brand’s name represents multiple important factors in his life, including the couple’s three kids. “The number 3 means so much to me,” he said. “3BRAND represents the mind, body, and soul. I live 3 things every day of my life: sports, music, and fashion. Ciara and I have three children, and it’s my football number.”

Russell Wilson, Win, Ciara, Future, Sienna

If you’re wondering how Russell is able to juggle so many (foot)balls—spending time with his family, focusing on his championship-winning career and launching his business endeavors, he credits his “amazing support system.””It’s all about quality time and you have to put 100 percent into it,” he explained. “I’ve been fortunate to put 100 percent into my marriage, my family, and my career. This is why I get to be on that stage introducing 3BRAND with an amazing support system behind me. I’m creating 3BRAND with the hopes that one day my kids can continue to enjoy running this brand and make a difference in the world.”

Not only is it Russell’s hope that his own children feel a connection to the brand, but he’s hoping that little ones across the world will feel inspired by the line as well, adding, “Kids will have a rewarding experience knowing that with their purchase they’re giving back to the community.”