No Pants, No Problem

In keeping with the minimalist persona established in Khy’s earlier campaigns, Jenner posed in front of a bare background, letting the new product grab all the attention.

The founder teased her cold weather-friendly separates by wearing nothing but semi-sheer blue tights and an ivory puffer jacket she threw over her shoulder. Jenner opted out of any accessories and, instead, tapped into the cold girl makeup trend, a fitting beauty choice given the wintery focus of her new collection.

She channeled the aesthetic’s signature “I went on a walk through the fresh-fallen snow” look by layering on lots of blush (likely from Kylie Cosmetics). Keeping the rest of her beat simple, she adding a glossy pink lip as a finishing touch.

Instagram / Khy

That wasn’t the only time she ditched bottoms during the photoshoot. In another shot, Jenner showcased more products from her upcoming drop: a long-sleeve bodysuit and tights — both in a light-gray shade.

Instagram / KhyThe Next Khy Launch

The promo shots were just a sneak peak at what’s to come from Khy’s collab with luxury womenswear brand, Entire Studios. The Jenner-approved numbers include the aforementioned bodysuit and tights, as well as five variations of puffer jackets.

Styles range from: a puffer vest, a cropped silhouette, fitted and baggy versions, and an oversize long coat. All will be available in the collection’s three main color-ways: stone gray, blue, and black.

Instagram / KhyShe Took Notes From Hailey

Pantsless brand campaigns are certainly having a moment amongst Hollywood’s fashion girlies right now. Earlier this month, Jenner’s close friend and fellow business owner, Hailey Bieber donned a pair of heather gray undies while promoting the relaunch of her Rhode skin care kit. Hers was a more off-duty approach to the no-pants fad.

Instagram / Hailey Bieber

Long live the pantsless trend.