Like the decades before it, fashion in the 1970s changed drastically from the beginning to the end. But the seventies certainly can’t be compared to the sixties in that sense.
Fashion styles of teenage girls in the 1970s
The 1960s fashion style was still in effect with rebellious hippies and unconventional mods fighting it out in department stores. Seventies fashion was a mish-mash of a bit of everything.
In the end, comfort and casualness won the 70s fashion battle. All looks fought it out over the decade adapting the mod style into a less plastic, simple ease and the hippie look into a tailored chic. Both turned to the use of color; brights for the mods and earth tones for the hippies. As well as bold patterns.
Take a look at these found snapshots from Steven Martin to see what fashion styles of teenage girls looked like in the 1970s.
Blonde girl standing by car, 1970
Girl having tea with her grandma, 1970
Girl in bikini in surf, 1970
Schoolgirl portrait, name Susan Beltz written on back, 1970
Teenage girls pose poolside, October 1971
Written on the back: “Jamie – 14th Birthday, October 18th, ’71. Taken in family room”
Girl before Eiffel Tower, 1975
Girl on bar, 1976
Lovely girl in bikini, Jube 1976
Girl in bathrobe holding gift, 1977
On the back reads: “Denise, 1977”
Teenage girls on blanket, August 1977
Girl holding shark teeth, 1978
Girl poses with her younger brother, 1978
Two girls with dog, 1978
Backyard teenage girl party, circa 1970s
Girl at door, circa 1970s
Girl in green blouse in cemetery, circa 1970s
Girl in water, 1979
Girl poses with family on sofa, circa 1970s
Girl seated at kitchen table with newspaper, circa 1970s
Girl seated in chair, circa 1970s
Girl sitting on couch, circa 1970s
Girl standing by Texas Girls Choir sign, Fort Worth, circa late 1970s
Girls at dining table, circa 1970s
Girls making leis, circa late 1970s
Middle school girls, circa 1970s
Red crop top, circa 1970s
Sisters, circa 1970s
Two girls behind bus, 1979